Saturday, 5 January 2019

Microsoft "Bali" will Provide Users Personal Data control















These days Data Security is serious sensitive issue, companies are trying best to over come these Data issues, Last year Facebook had issue and grilled by US Congress, The security of the data of people using mobile and computer at today's date is a big issue. With social networking websites, many types of apps continue to accuse users of stealing user data and using them for their own benefit. 

In such a case, Microsoft is working on projects that will give full control over every data connected to the user. The name of this project is named Baali. JDD-Net, a technology-related portal, has disclosed this.Project will save the user from Inverse privacy in BaliUnder the project Bali, an ecosystem is being developed which will save the user from invoicing in the current currency. Inverse privacy means something that is private to us, but we do not have any control over it.It can be understood in this way that in addition to using mobile and computer, many types of data are generated from our digital activities in workplaces, shopping centers, hospitals, etc. 


These data are connected to our way of working, shopping preference, medicines etc.A company can create personalized and customized products according to the user with the help of these data. Project Bali will give the user much control over his data so that he can manage and share it himself. Also the user can monetize their data. That is, if he wants, he can sell it himself.First in 2014 on the Inverse Privacy, Yuri Gurevich, Fife Hodis and Janate Wing released a research paper in 2014. 


These three were working in Microsoft at the time. All three of them have accepted the fact that Microsoft is working on this project.2.5 billion GB of data is generated every day in the worldToday, 2.5 billion GB of data is generated daily. 90% of the data generated so far have been generated in the last three years. Companies around the world are looking for data from users to improve their product or service. They also spend huge amount for this.After data monetization, data monetization will now turnNow companies like Google, Facebook and UC give users the option of content monetization. These companies generate user content on different platforms and receive a share in the amount of advertising they receive.


It can be understood as such - If someone generates content on YouTube, advertisements appear on that content under Google Adsense. Google holds about 45% of the revenue generated through that channel and gives 55% to the user.

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